We do not have to deceive, getting people’s attention today is an extremely challenging task. From all sides, ads, articles, or various external suggestions pop up to us, and this makes this task even more challenging.
100 years back we did not have that much. There was no television, billboards, shops, and people mostly talked (physically and directly), occasionally reading some newspapers, and that was probably all the external influences that people had.
Today the situation is completely different. We check our mobile phones more than 150 times a day, we hold the tablets in our hands, we travel by car and watch billboards, we watch 150 channels on TV , we play 200 radios, we have 20 different newspapers and magazines prepaid while shopping in a mall with 100 stores. External impulses and impacts are not really an emergency. Emergency is more about people’s attention, so one must look for one way to get people’s attention for as little as half a second. This can be decisive in the entire buying process.
This is doubled when you visit a website. There are different statistics that match each other. When you enter a visitor to your site, you have less than 10 seconds to take it and he continues to visit. If you want to sell something on the web, you need to get the attention really efficiently and as much as possible. You cannot lose even a pixel of the space of a page and not a second of the time when a visitor does not know or does not want to do anything.
And that’s when Werbeagentur Kassel comes in play. This is what we’ve been training for several years and the achievements that we’ve come to tell us that what we know is true and can be used for the benefits of your business.
Here are some helpful tips to get people’s attention on the Internet:
- YouTube Videos
Did you know YouTube is the second largest search engine in the world? It only follows its parent company Google. Consider the fact that over 1.3 billion people use the video-sharing service, which makes it one of the largest social networks. If you want to get the word out about your company then this is definitely one of the best options you should consider.
You can use YouTube videos in various ways. For example, you can share product videos, how-to videos, or even some random thoughts you and your company have. The key is to make sure you have a focused message and unique spin. Sometimes it might seem very tough to help your site stand out from the crowd but with some time and effort you can definitely achieve that goal.
Make sure you include certain features in your YouTube videos. They include a clear message, strong call to action (CTA), and catchy headline. If you add these features you’ll be well on your way to making your YouTube videos. After you get started you should think about investing in things like high-end cameras, software, and lighting. However, when you’re getting started a smartphone/tablet camera is good enough.
- Create a LinkedInGroup
One of the key benefits of creating a LinkedIn group is it’s 100% free. This allows you to reach your target market and pros in your particular industry. This is definitely one of the best options if you want to get people’s attention. It’s an effective way to boost your website’s traffic and sales.
You can also use your LinkedIn group as a way for your site’s members to network via the Internet. It’s important to make sure not to use hard sales. The reason they might think twice about doing business with your company.
It will take some time and effort to launch your LinkedIn group. However, the benefits you can enjoy are definitely worth it. One of the most important results is making your site more visible. If that’s your goal then one of the best methods is certainly LinkedIn. There’s a reason why it’s one of the most popular social networks in the world.
- Create an E-book
This is a great option that can talk about different issues related to your industry. It’s a great resource for people who want to learn more about your niche industry. There’s various platforms you can use including Amazon. They only take a set percentage of sales when people purchase your e-book.
- Celebrity Endorsement
Another way to make your company more visible is to find a local celebrity who will endorse your company. This is a great option because people in your area will recognize the person. you can find a local celebritythorough sources like your local newspaper. A good option is to tell the celebrity you want to provide them with a gift that will improve their life. The feedback you receive could be used to advertise/market your product.